Case Studies
These case studies feature products developed with software teams at diverse organizations. My role spanned research, design, and product thinking - driving outcomes in partnership with engineers, product managers, and leadership.
B2B | Web | Fintech
Agentic AI Onboarding & Flow Redesign
Redesigned the corporate gifting flow with Agentic AI–powered onboarding to enable faster discovery, smarter checkout, and fewer support calls—driving a 40% lift in conversions at Perfect Gift Corp.
B2B | Web | SaaS
Designing for IPO-Scale CXM
Helped shape the user experience of Sprinklr’s CXM platform during its IPO journey.
B2C | Mobile | Rewards
Rethinking Navigation to double the revenue
Doubled Revenue in 3 Months by Rethinking the Redemption Experience
B2C | Mobile | Subscription
Boosted engagement by 58.7% with persuasive design
Discover how my UX contributions led to a measurable surge in app opens within a short timeframe.
B2C | Mobile | Monetization
Designing for Growth
Designed a non-intrusive ad experience that maximized revenue without hurting engagement.
B2B | Web | Design System
Reimagining space with design system
Learn more about my contributions to Sprinklr's Space Design System, a leading player in the CRM industry.
My Atomic Design Gallery
Inspired by the atomic design theory
And this work has been featured in
